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Popular touch "Star Shoes" Why not the same as NIKE 2006-01-23 08:19:05 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [source: Chinese shoes network cnxz] Print & nbsp; Close & nbsp; "hook" to where Where is bright & nbsp; & nbsp; & nbsp; & nbsp; When it comes to sports brand, we have to mention a pioneer in the world of sports brand leader - Nike (NIKE) and Adidas, over the years, they represent much more than a sports brand, is simply a sign of success, and loved by the world of sports enthusiasts. In contrast, our domestic public "star card" ads handwriting is quite substantial, sports sponsorship can not say much, but why not create a Chinese Nike do? Our domestic sports brands and world-class brands such as Nike, the Gap Where is it? & Nbsp; First, exaggerated advertising claims, a single marketing strategy & nbsp; & nbsp; & nbsp; & nbsp; China brand sports shoes, please do the image of celebrity endorsements, contribute through celebrity, raising concern, and then reach for the brand image recognition, which is understandable. But the lack of stars and sports between the brand intrinsically linked, so that the brand promotion and dissemination seem weak, advertising fits, highlighting the brand is no personality, exaggerated advertising claims, can not effectively communicate with target groups, it is the reality of the problems. Maybe some people think that the successful use of Nike brand sports stars for its endorsement, dissemination of different products Nike, Nike advocate the spirit of different periods. In fact, on the one hand by the success of the Nike brand of professional athletes influence the market, on the other hand directly to consumers to carry large brand communication activities. The most impressive than Nike's "soar Jordan," the advertising communication, advertising mainly Nike Jordan when Jordan shot in the air action, the advertising slogan is "Who says men do not mean to fly", the picture has become Jordan's wonderful portrayal of Jordan, who embodies the vitality, hope, superb technology and exciting sports spirit. He became a world hero adolescent mind, Nike Jordan also set up shop counters, playing classic NBA game on the big screen, the store hung a huge leap in the air Jordan poster, in order to fully display the "FT Jordan" image , to communicate with customers, "soar Jordan" Listing the first year hit $ 100 million in sales success, high-end basketball shoes, Nike quickly became the leading product, "FT Jordan" soar up in the market. & Nbsp; Nike always makes trademarks appearing in the ranks of winners and scenes, not only to improve the Nike brand's reputation, but also to create emotional or self-expressive benefits, deep excavation sport emotion implied from the outset Nike is one of the secrets of miracles, thus creating a "hook" to where where bright brand association. Look domestic "star shoes" of advertising is not effectively establish the intrinsic link between sports and sports brands, some brands invited singers, movie stars for the brand endorsements, although the creation of a fashion, but the lack of sports brand of professional and sports; sports brand, although some sports stars cheer, but the lack of substantial brand support, appears to lack confidence, it can not have a strong impact and appeal. & nbsp; & nbsp; & nbsp; & nbsp; Second, the lack of an effective brand strategy planning & nbsp; & nbsp; & nbsp; & nbsp; & nbsp Cheap jordans online air jordan 11 blackout for sale ; a clear brand identity must be deep, organized, in order to guide the development and implementation of brand communication and outreach activities, it will not contradictory and vague information communicated to consumers, Unfortunately, those markets "star shoes" There are too many blind, unintelligible brand, they advocate function, enthusiastic promotion or aimless flock to sports channels, these are the lack of performance of the brand strategy planning. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; while Nike and Adidas but had to clear their brand recognition is based, but they also continue to review and strengthen brand recognition, in order to make the brand strategy more effective. When Nike and Adidas every perk up from the downturn, we are the first to examine the core brand strategy, redefining brand recognition. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Nike in 1983 after the crisis, began to decline, but later, when Nike want revival to begin re-identify the brand, what Nike mean? Sports, athletics level, technology-based innovation performance action sports shoes, to top athletes and sports enthusiasts advantage of experience. Company redetermination Nike exactly "what" and "not", Nike is not casual, casual shoes, basketball shoes should be. Jordan is the protagonist of the brand strategy implementation, as well as the re-emergence of Nike spokesperson. Nike in the United States NBA powerful era, along with the rise of basketball hot, start a new campaign as. After 3 years of difficult period, Nike has finally become a $ 1 billion company. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; But now the domestic sports brands are still simple fashion modeling, when gweat want to make a comeback, and not really making the licensing process research gweat gain and loss, gweat redefined brand identity cards, just to cite a star banner, triumph, our "star shoes" are really the study of some of the brand strategy planning. & nbsp; & nbsp; & nbsp; & nbsp; Third, lack of technology innovation, & nbsp; functional benefits not strong & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; a strong brand needs the support material, not just driven by emotional appeals and promotion, there is no technological innovation, we can not go beyond competition, unable to keep the brand lasting advantage. Nike and Adidas from the outset to form a traditional product innovation, they create exciting products, provide real functional benefits, advanced technology is strong support for each brand vigorously propagated. This not only created a miracle for professional sports athletes, but also created a leadership brand. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Adidas has more than 700 patents. The world's first pair of skates also born in Adidas, its spikes screwed type is also a very revolutionary concept. Later, the high level of innovative premium brand Adidas Equipment, it is used Feet & nbsp; You & nbsp; Wear technology. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Nike "soar Jordan" is not a simple image on winning, but Nike "air technology" showcase Nike's philosophy is to bring better technology and better performance . & nbsp; technology is weak is a common problem of domestic sports brands, the majority of corporate R & D in the "inclusive" imitation phase, but the lack of professional sport as sneakers style is similar, a lot of color, but no professional features, no provide clear functional benefits, so the brand is Cheap air jordans for sale still relatively fragile, build brand now also whitewash, inevitably guilty, poor ability to resist risks. & nbsp; & nbsp; & nbsp; & nbsp; Fourth, the product line is too long, lack of professionalism and leading products & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; optimal length and width of the product line is the brand management of important issues. Domestic sports brand product variety, style very much, style similar, are sports shoes, lack of product line width, that is a professional targeted. & Nbsp; Let's take a look at the Nike jogging shoes, basketball shoes, football shoes, tennis shoes and multifunction shoes, and then extended to all professional sports apparel and sports-related products. And Nike, also good characteristics of the decision-series products, and create a subsidiary brand (also called "silver bullet") to redefine the interests of the brand, has been using as a change or support the parent brand image tool, driving the whole promotion product line. & nbsp; Looking at the current domestic sports brand of professional is not strong, more casual sense, does not give a more intense sports brand sports vitality, most brands do not divide specialty products. Anta please endorsement Kong Linghui its Anta embarked on the road to success, and now can be described as a rising star, but not much professional content ANTA brand, its brand advantage is also extremely vulnerable. If you let the Chinese team to wear Anta ANTA products, should be more support for ANTA brand. Currently, Anta and extends to sports bags, also do some sports sponsorship, increase communication efforts, and actively building channels, but to create sports brand, the need to make a difference in the professional field. Equipment of high standard, is the use of Feel & nbsp; you & nbsp; wear technology. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; five sports brand sponsorship, lack of comprehensive communication with the target groups & nbsp; & nbsp; & nbsp; & nbsp; sports brands and sports events has the inherent linkages sports brand sponsorship of sporting events has really gone beyond the meaning of sponsorship itself, but sports sponsorship sports brands also need to brand established between the strategic positioning and Sports compelling organic links, and fully communicate with the target groups by sponsoring activities to achieve the strategic goal of sports brands. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Adidas original street Challenge, is a sports brand sports sponsorship masterpiece. It not only promoted the development of public health, but also to strengthen communication with the public of the Adidas brand, to allow more people to participate in sport, he created a very appealing experience Adidas situation. Street Challenge became the Adidas brand celebration, all the teams wearing colorful Adidas shorts, jackets, shoes, created the Adidas stylish atmosphere, adidas players who come to cheer, show unique skills, to sign autographs, and everybody chat, "participation" is one of the streets of spiritual Adidas Challenge provides participate in the experience of space for sports enthusiasts, in this event, adidas has also taken a cooperative marketing, introduced like Sony, Coca-Cola, Lufthansa Siemens, MTV, television and magazine sponsorship and support, adding a lot of new programs to make races more exciting. 5 years, 50 tens of thousands of people took pa Retro jordans for sale rt in street Adidas Challenge. Later, the Adidas brand extends to the streets Challenge, created the Adidas soccer tournament, the event attracted more than 500 teams, more than 300,000 people attended the audience, Adidas also will create objective economic benefits. Nike and Adidas from birth, it has been the matter of stars, sports teams, sporting events, partners, and the most active sponsors, and through the effective integration of brand strategy, creating one after another successful move. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; China Li Ning is one of the main sponsors of major sports, but now they continue to sponsor sports teams in order to improve the brand's position of authority. And accumulated some experience in practice. But more brands only rely on advertising to overcome market, stay in a single advertising communication, sport should go beyond the creation of brand advertising communication. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Li Yongbo Yongbo and cards to players for image endorsement, but its image is no real support for the brand, no more branding in professional sports, it is neither a professional badminton products, but also does not reflect the functional benefits, the results Yongbo card to nothing, silence to be. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Now Anta street skateboard brand sponsored Challenge, its good results, we have also been active in the spread, but the concern is not enough, but failed to establish between the brand and the sport organic links. The more stars shoes are only the immediate advertising bombardment, neglect of professional sports as a brand, but also for sports sponsorship indifference, of course, not to mention the sponsorship of skills. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; sports brand sponsorship of sports is an important part of brand strategy, sports brand sponsors must be clear brand positioning strategy, brand sports sponsorship but can not be a mere formality, must also sight transferred from the small stadium to a larger consumer market, using innovative marketing techniques to get more results. & nbsp; & nbsp; & nbsp; & nbsp; how long can support affordable sports brands & nbsp; & nbsp; & nbsp; & nbsp; Nike, Jordan should be said that the high-end sports brand leader, but these domestic "star card" is largely take aim, middle and low market movement in the market, and, Anta sports shoes as a representative of some of the brand's sales performance is also quite good. It is understood that in 2000 China's largest sporting goods sales company Li Ning sporting goods company, its sales reached 760 million yuan, Nike's market share in China is about 400 million yuan or so, followed by Anta reached 300 million yuan . In 2001, "Beijing Anta Eastern Sports company" was established, marking the ANTA Sports Products to transition from a single integrated brand sports shoes, develop sportswear, sports bags and other products. & nbsp; & nbsp; & nbsp; & nbsp; from the outset, positioning Anta sports shoes is very clear, affordable route to go to fill the vacuum market, its target consumer group first for the country more than 400 million primary and secondary students. In spokesperson, they have a strong phase of the appeal in adolescents Kong Linghui, and actively sponsor sporting events, so that the brand in the sports contest can be seen. With the intensification of competition in the sporting goods indust jordans on sale mens ry, a number of domestic and international famous brands have pre seized a large market. Faced with this situation, "Anta" leaders frankly, "Anta" will strive to become China's leading sports brand franchising sales by brand. & nbsp; & nbsp; & nbsp; & nbsp; select middle and low market, it should be said that indeed there is a certain market space, franchising sales for Innovation and Competitive Advantage is still relatively weak, although by ANTA ANTA international fashion sports championship , so that the brand actively communicate with target groups, but between the brand and the sport also failed to really establish organic links. Middle and low brand should also have their own distinct product differentiation characteristics, current, ANTA also lack effective brand recognition, and establish an effective connection with the mass sports. Otherwise, middle and low market will soon be caught up many a rising star, will not do long-term. In short. Sports brand development should be based on the movement of the core, the integration of management resources, and create competitive advantage. At present, how to create a strong sports brand is one of the important issues facing the domestic sports brand. & Nbsp; Related newsThe Air Jordan 11 Retro Low GS ??Citrus?? is set to return in 2015. The last time the Air Jordan 11 Retro Low GS ??Citrus?? released was back in April 14th, 2001. Advertisment This Air Jordan 11 Low will feature a similar color scheme as the original release and will come in sizes that will go from 3 ?C 9.5. The size system for GS models in 2015 will be available all the way up to sizes 9.5, but if the shoe is not a GS the size system will remain the same 3.5 ?C 7. That means that if you??re someone (mens sizes) who was unable to cop these back in 2001 and wear a smaller shoe size, then in 2015 you might have a chance to fit your foot into the newly released Air Jordan 11 Retro Low GS ??Citrus?? colorway. The shoe is fully dressed in a White and Citrus color scheme. Featuring an all-White smooth leather upper with Citrus accents on the tongue tag, back heel and translucent outsole. Air Jordan 11 Retro Low GS Citrus 2015 Release Date Check out the additional detailed photos of the kids?? Air Jordan 11 Low GS ??Citrus?? below that will be available in gradeschool to toddler sizes running up to a size 9.5Y on Saturday, June 20th, 2015 at select Jordan Brand retailers. The retail price tag is set at $120 USD. Let us know in the comments section if you??re happy to see these return in the new GS-size system and stay tuned to Sneaker Bar for further updates as they develop. Air Jordan 11 Low GS ??Citrus?? White/White-Citrus 580521-139 June 20, 2015 $120 RELATED: Air Jordan Release Dates Source: TitoloThe Air Jordan 1 will be included in the Jordan Brand 2016 ??Black History Month?? Collection, and here is a look at the Air Jordan 1 GS ??BHM?? version. Advertisment Dressed in a Black, White and Voltage Green color scheme. This BHM edition of the Air Jordan 1 is highlighted with its colorful Kente print that covers majority of the upper that represents Black History Month, and the African American culture. Other details include a Black underlay and White detailing on the Wings logo, Nike Swoosh, and rubber sole. Air Jordan 1 GS BHM Black History Month 2016 Release Date Check out the additional image below and look for the Air Jordan 1 GS ??BHM?? to release on January 22nd, 2016 at select Jordan Brand retail stores. The retail price is set at $150 USD. Air Jordan 1 GS ??BHM?? Black/White-Black-Voltage Green 739640-045 January 22, 2016 $150 RELATED: Air Jordan Release Dates UPDATE: Here is a detailed look at the Air Jordan 1 GS ??BHM?? that will be included in this year??s Jordan Brand 2016 Black History Month Collection. Look for them to be available at select shops like Rock City Kicks. stunning fashion as a sports brand Adidas Originals's acclaimed tennis shoes Matchplay brand, recently again to create a new style of "Snake" in Matchplay, beautiful fashion profile, the fusion of a snake leather shoes logo, lined with black and white dotted black two colors, white bottom blessing. The overall feeling of beautiful and elegant extravagance. Don't miss a friend you like. read coconuts on sale, /Nike Air, Foamposite Pro, PRM,, Solar, Red, lazy, one pair of shoes / Only, Slip-ON! The spring and summer of this year "dawdler shoes" pure /fragment design x awards the drag Nike Benassi Slide SP joint slippers refuses to follow suit! Sneaker true love only ten pairs! 10 pairs of AIR JORDAN that must be collected knot a section of peach blossom /Vans California 2014 spring Floral Camo series vitality stripe / Vans Vault 2014 spring Sk8-Hi LX "Stripes" series commented on : "a peach blossom edge, /Vans California 2014 spring" Floral Camo "series next: vitality stripe / Vans Vault 2014 spring Sk8-Hi LX" Stripes "series a graffiti artist stash earlier to join Reebok bring joint color insta pump fury road "splatter" polyphonic, overwhelmed bring more pictures for all to enjoy. The upper black background, with colorful ink color decoration, colorful and diverse. Currently the shoes in the atmos and Mita sneakers and other shops have been sold out, but will on March 21, landing overkill and other retailers, a sense of interested friends can look at. X Reebok Instapump Fury Road " Stash; Splatter" number: V62961 search app store to download and install when guest artifact, the hot shoe money grab single worry free; forum posting shoes identification, God distinguish between true and false, Taobao to buy shoes more at ease; detailed inquiry micro channel dunkhome, microblogging "when off, the interaction does not stop! Source: OverkillA few days ago, we introduced to you Puma Clyde Select "Black Snake" shoes money. Now, his little buddy, white snake - Puma Clyde Select "White Snake" is on sale. The shoe to create white snakeskin shoe body, is also produced by the factory in Italy, a brief luxurious texture, interested friends may wish to look at. Nike VaporMax Moc "Multicolor" ushered in the official release! 2017-11-01 12:46:05Although has long been exposed in advance, the Nike VaporMax Moc, which is a variant of Nike VaporMax, has only recently been officially released. This Nike VaporMax Moc "Multicolor" in the figure is a lot of gorgeous colors in the shoes made of Flyknit material, showing a very unique rainbow color effect. And the biggest feature of shoes is to use a wide version of the side of the elastic fixed belt instead of the traditional shoelaces, making the overall effect more smooth and comfortable. It is reported that Nike VaporMax Moc "Multicolor" will be released tomorrow, priced 1599 yuan. 2012-7-23 upload and download attachments at 11:12 (171.56, KB) in fact, Nike has long been very good James, because the chips after the transfer of heat even more greatly strengthened, but this time so that Nike and some of the long. By this time we see the Nike LeBron 8 P.S. sample shoes red color, it is not difficult to see that this Nike James won the championship of hope, just look forward to Nike in 2011, an empty head. This shoe body with red Hyperfuse material as the main material, all except Swoosh and decorative gold lace holes, there is not a trace of variegated, the overall impression of a dazzling and unique special feeling, this is now on the eBay aznkevin888 auction, love friends can look at. 2012-7-23 11:12 upload and download attachments (161.92 KB) 2012-7-23 11:12 upload and download attachments (167.3 KB) 2012-7-23 11:12 upload and download attachments (143.43 KB) 2012-7-23 11:12 upload and download attachments (153.34 KB) 2012-7-23 11:12 upload and download attachments (268.62 KB) 2012-7-23 (11:12 upload and download attachments 171.61 KB 2012-7-23); 11:12 upload and download attachments (154.27 KB) 2012-7-23 11:12 upload and download attachments (217.95 KB) 2012-7-23 11:12 upload and download the attachment (128.71 KB) 2012-7-23 11:12 upload and download attachments (158.21 KB) has a green kryptonite as the theme of the Nike Zoom KD IV "Kryptoman" customized version of new debut, this design is inspired by Superman can deprive the ability of green kryptonite inspired shoes with hand-painted green and black lines of kryptonite color, printed on the tongue of the Superman logo. Fluorescent green shoelaces, black midsole under the rubber soles seem to lighten the low-key color of this paragraph. It will be on sale at eBay, along with an auction of shoes bags, shoebox and a pair of rare green krypton. 2012-11-10 09:03 upload and download attachments (113.34 KB) 2012-11-10 09:03 upload download attachment (102.52, KB) 2012-11-10 09:03 upload download attachment (140.15, KB) 2012-11-10 09:03 upload download attachment (103.25, KB) 2012-11-10 09:03 upload download attachment (106.01, KB) After several exposure, this Air Jordan 1 OG Shattered Backboard in time and again last weekend ushered in the official release, and now the official also brought us the high-definition picture. This section draws on 1985 Michael Jordan in Italy to participate in the dunk show organized by Nike, the backboard will be broken as a design inspiration for the Air Jordan 1 launched this Shattered Backboard color. This paragraph uses Michael Jordan, at that time, wearing the color of the suit for the hair to think, vamp by black, white, orange based tone, and insole is echoed theme, printed broken backboard. item: 555088-005 release date: June 27thPrice: 091549afkm1qvkzm6z5o1v.jpg (394.75 KB, download times: 1) download attachment Air Jordan 1, OG, Shattered, BackboardUpload 09:21 2015-6-25 091551ll4vhrd3ldtdl4v7.jpg (284.65 KB, download times: 1) download attachment Air Jordan 1, OG, Shattered, BackboardUpload 09:21 2015-6-25 091552rxga8gqxpvu1ddr1.jpg (376.9 KB, download times: 1) download attachment Air Jordan 1, OG, Shattered, BackboardUpload 09:21 2015-6-25 shattered-backboard-jordan-1-release-date-2.jpg (352.47 KB, download times: 1) download attachment Air Jordan 1, OG, Shattered, BackboardUpload 09:19 2015-6-25 shattered-backboard-jordan-1-release-date-3.jpg (313.11〉Air Jordan 14 Indiglo, which was born in 1999, will be officially sold on August, and released a series of live photo album on the internet. This section details and selection of fur material toe and the shoe body is decorated, the selection of superior leather made in the bottom with white trim, the green dotted shoe body details. item: 487471-005 release date: August 13thPrice: indiglo-air-jordan-14-retro-vivid-green-4.jpg (120.45 KB, download times: 10) download attachment Air Jordan 14 Indiglo physical exposure Upload 08:52 2016-7-29 indiglo-air-jordan-14-retro-vivid-green-3.jpg (125.49 KB, download times: 14) download attachment Air Jordan 14 Indiglo physical exposure Upload 08:52 2016-7-29 indiglo-air-jordan-14-retro-vivid-green.jpg (123.77 KB, download times: 10) download attachment Air Jordan 14 Indiglo physical exposure Upload 08:53 2016-7-29 indiglo-air-jordan-14-retro-vivid-green-2.jpg (118.11 KB, download times: 7) download attachment Air Jordan 14 Indiglo physical exposure Upload 08:52 2016-7-29 indiglo-air-jordan-14-retro-vivid-green-5.jpg (131.44 KB, download times: 14) download attachment Air Jordan 14 Indiglo physical exposure Upload 08:52 2016-7-29 indiglo-air-jo〉0.jpg (108.25 KB, download times: 0) download attachment save to album Upload 08:58 2016-4-6 1.jpg (108.09 KB, download times: 0) download attachment save to album Upload 08:58 2016-4-6 The famous sports brand Converse's regional CONS recently will be especially planning CONS Project to Shanghai, this is the first time to China planning, aims to provide a platform for exchange and display for local young artists. The event was successfully concluded in Shanghai, south the Bund, in May 17th, and this time we brought a live review. On the day of the event, a number of interesting activities, including skateboarding filming, rhythmic music and graffiti art on-site teaching and competition, as well as many of the band's wonderful performances, will be the scene atmosphere to climax. 0.jpg (402.49 KB, download times: 0) download attachment save to album Upload 09:23 2014-5-21 1.jpg (433.32 KB, download times: 0) download attachment save to album Upload 09:23 2014-5-21 2.jpg (306.02 KB, download times: 0) download attachment save to album Upload 09:23 2014-5-21 3.jpg (306.12 KB, download times: 0) download attachment save to album Upload 09:23 2014-5-21 4.jpg (348.81 KB, download times: 0) download attachment save to album Upload 09:23 2014-5-21 5.jpg (269.48 KB, download times: 0) download attachment save to album Upload 09:23 2014-5-21 6.jpg (251.05 KB, download times: 0) download attachment save to album Upload 09:23 2014-5-21 7.jpg (278.18 KB, download times: 0) download attachment save to album Upload 09:23 2014-5-21 8.jpg (station)Stars and Stripes as the American flag, in popular circles in the same time-tested elements, even if the trend changes also timeless. Recently, the US streetwear brand Alife to join G-Shock watches introduced the latest models linked. The fan uses G-Shock "evergreen" model GD-X6900, with stars and stripes pattern full cover of the table, and finally to Alife logo blessing complete. In addition to a single product itself, the packaging is also overflowing sincerity, the same stars and stripes stars and stripes were inspired to create within the outer box, very worthy of collection. This single product will be available in October, and interested friends please pay close attention to news release.